Werner H. Kunz is an Assistant Professor of Marketing at University of Massachusetts in Boston. He received his doctorate from Ludwig-Maximilians-University Munich. Werner Kunz research interests are in social media, consumer networks, innovation, and service marketing. His work has been published in the International Journal of Research in Marketing, Journal of Business Research, Journal of Service Management (formerly International Journal of Service Industry Management), Managing Service Quality, International Journal of Integrated Marketing Communications and Computational Statistics and is member of the editorial board of the Journal of Business Market Management and International Journal of Marketing Studies. His research was multiple times awarded. For instance, he received the Quis 9 Best Paper Award, and the Outstanding Paper Award 2011 of Managing Service Quality.
Werner Kunz has done consulting projects in various industries and executive teaching courses on Social Media, Innovation, Marketing Communication, Internet Marketing, CRM, Service & Quality Management, Customer Satisfaction, and Brand Building to private and public sector organizations.
Werner Kunz is a well-known Social Media expert with regular appearance in nationwide TV, journals and newspapers.
Education:
Dr. oec. publ., Ludwig-Maximilians-University Munich (summa cum laude)
MBR, Ludwig-Maximilians-University Munich
Dipl.-Math., Humboldt University, Berlin
Dipl.-Kfm., Humboldt University, Berlin
Research, Teaching and Consulting Areas
- Social Media and Social Networks
- Service Marketing and Consumer Behavior
- Innovation Communication & Perception
- Market Research and Marketing Models
Honors
- 2011 Awarded with the Best Paper Award of 19th International Colloquium in Relationship Marketing in Rochester, NY for “Does Social Media Marketing work? – Evidence of the Impact of Fan Pages on the Brand Relationship (co-author Benedikt Jahn)
- 2011 - Awarded with the Outstanding Paper Award 2011 of Managing Service Quality for “Consumer Trust in Service Companies: a Multiple Mediating Analysis” , (co-author Roland Kantsperger)
- 2011 – Awarded as one of the best papers on the 12th International Research Symposium on Service Excellence in Management (QUIS) in Ithaca, New York, June 2011, for “Transforming Users into Fans – How Fan Pages Influence the Consumer-Brand Relationship”, (co-author Benedikt Jahn)
- 2010 – College of Management Teaching Fellow, 2011-2013
- 2009 – College of Management Faculty Research Award, 2009
- 2005 – Dissertation Excellence Award of the Ludwig-Maximilians-University donated by the Munich Business Forum
- 2004 – Best-paper award on the 9th International Research Symposium on Service Excellence in Management (QUIS) in Karlstad, Sweden, July 2004, for “Measuring and Managing Overall Service Quality in Customer Care Centers – Empirical Findings of a Multi-Perspective Approach”, (co-author Roland Kantsperger and Alexander Wilkozewski)
Courses Taught
Social Media, Service Marketing, Integrated Marketing Communication, Internet Marketing, Market Management, Principles of Marketing, Market Research, Marketing Models, Decision Making in Consumer Industries, Branding Strategy and Communication.