5th-social-media-009_1Werner H. Kunz is Associate Professor of Marketing and Director of the digital media center at the University of Massachusetts. He received his doctorate from Ludwig-Maximilians-University Munich. His research interests are in social media, social networks, innovation, and service research. His work has been published in, amongst others, the International Journal of Research in Marketing, British Journal of Management, Journal of Medical Internet Research, Journal of Business Research, Journal of Service Management, and Computational Statistics and was multiple times awarded. Werner Kunz is, amongst others, member of the editorial board of the Journal of Service Management, Journal of Service Marketing, Journal of Business Market Management, and Journal of Creating Value and he is the current chair of the Service Research Special Interest Group (SERVSIG) of the American Marketing Association (AMA).

Werner Kunz has done consulting projects in various industries and executive teaching courses on Social Media, Innovation, Marketing Communication, Internet Marketing, CRM, Service & Quality Management, Customer Satisfaction, and Brand BuildingĀ to private and public sector organizations.

Werner Kunz is a well-known Social Media expert with regular appearance in nationwide TV, journals and newspapers.

He is founder and host of the Social Media Days (www.umbsocial.com), a full-day annual business conference series in Boston and co-director of UMass Center for mHealth and Social Media.


Dr. oec. publ., Ludwig-Maximilians-University Munich (summa cum laude)

MBR, Ludwig-Maximilians-University Munich

Dipl.-Math., Humboldt University, Berlin

Dipl.-Kfm., Humboldt University, Berlin

Research, Teaching and Consulting Areas

  • Social Media and Social Networks
  • Consumer Behavior with Innovative Technology
  • Innovation Management and Perception
  • Service Marketing and Consumer Relationships
  • Marketing Methodology and Network Analysis