Please send me the report and powerpoint slides till Monday May 4th via e-mail. Bring a hard copy of the slides and report to the class. Every team has 12-15 minutes time followed by a brief discussion. Everyone of the team should present a part of the team project.

Please treat the presentation as a serious business presentation and dress up adequately, when you are planed to present. Please also participate in the discussion of other presentation.

All the best

Werner

next week we will have our mid-term presentations.

It is way to inform each other about our project and learn from each other.

Every team designates 1-2 students to present their project. You can use powerpoint, but I’m also totally fine, if you use just the browser. You will use the browser anyway to show the blog and the google analytics account.

we need to know:

• What is your blog about?
• Briefly what was your initial strategy (i.e. blog proposal)?
• How does the execution looks like now (i.e. blog site, which categories are you posting, how to typical blog posts of you look like)?
• How did you promote the blog?
• How did you do so far (i.e. a glance into google analytics for this time)?
• What are your plans for the next weeks?
• Every team has 15 Minutes time to present.
• Hope that helps you to prepare for tuesday.

All the best

Werner

here is your check list for starting the social media project

1. Write you first articles in blogger (you can start a draft and decide according to your schedule)

2. Get your Blogger website nice and ready for launch (design, layout, gadgets, visuals). Test it with your article content, if it looks good.

3. Register your google analytics account

4. Link your Blogger and analytics account (see here http://www.werner-kunz.com/mkt691/2015/03/info-setup-blogger-analytics/)

5. add me ad admin in Blogger and analytics

I still need:

Admin role for blogger: Quick Cooking

Access to the analytics account: Quick Cooking

Admin role in Analytics: For all groups. Give me all right, not only read & analyze

6. Check that Google Analytics can track your web visits

7. Make sure, your traffic is filtered out in the future

I showed you in class, how to get your ip (google: what is my ip)

and how to filter it out in google analytics (see here Method 2 in this article: http://www.seerinteractive.com/blog/best-ways-to-exclude-internal-traffic-in-google-analytics/)

I stumbled upon an easier solution (method 1 in the article above). You can download an extension for your browser that excludes all your own traffic from Google analytics. The disadvantage is you need to use the same browser for all your website management and testing.

Thus, please install this extension in your browser (https://tools.google.com/dlpage/gaoptout) and use only this browser for your website maintenance.

8. Start posting according to your schedule

9. Do your promotion of the post on various channels (see my slides)

1-10. Think the whole day on you posting, interact with likeminded people on social media and promote your own postings from time to time during the day.

Further to dos:

- If you haven’t done, please share with me your google docs Posting schedule

- I also uploaded the slides and you can download it here (http://www.werner-kunz.com/mkt691/2015/03/slides-from-the-last-classes-6/)

All the best

Werner

For the next class meeting it would be good, if you have set up already various elements of the blogger account

a) open the blogger account, make decision about title and web adresse

b) add your team members as admin. Add me also as admin !!! in settings (werkunz@gmail.com)

c) choose a theme in template or upload a free template from somewhere else

d) set up your layout. What gets where? decision about top of the page and “right side” gadgets (don’t overdo it)

e) open already a google analytics account

f) connect your blog to the analytics account

here is a description

http://www.bloggertipstricks.com/install-google-analytics.html

or a video

https://www.youtube.com/watch?v=D0F7jCovhpQ

Please set up all of this till next class.

Old form: Every student has to hand in a report about his assigned topic (about. 5 pages text)

New form: Every student has to write a blog article about their topic that summarizes the insights of the individual project effectively. Target length is around  600-700 words. More important than the length is effective usage of the blog article format (incl. formatting, illustrations/photos, headline & intro text) to write a compelling article that people would like to read in the internet and perceive as valuable content. You are free to structure your topic in the best way for your purpose and you are not forced to stick strictly to bullet points described in the syllabus.

Although the final deadline for the individual project is at the end of the semester, I invite every student to write their blog article asap after their presentation (or even before). The best blog articles have the chance to be published as guest articles to a wider audience in the context of the Social Media Days 2015

MKT-691-Kunz-2015-social media-marketing