Slides: Media Planning
– April 17, 2012Posted in: Slides
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Info: Test Coverage
– April 17, 2012Posted in: Info
Chapter 17: only 572-589 and 593-597
Chapter 15: only 497-507 and 512-515
Chapter 11: only 365 -376 and 391-397
Chapter 12: only 407-420, 423-434, and 438-441
Chapter 13: only 446-455
Chapter 10: only 329-333 and 341-357 (figure 10-27)
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Homework: Media data
– April 15, 2012Posted in: Homework
Choose a specific consumer or business magazine or newspaper that might be interesting for your IMC project and analyze it from an advertising perspective (Hint: look up for a media kit or Ad magazines)
•What is the target audience for the magazine in terms of both demographics and life style of the readers it attracts?
•The percentage of the magazine’s pages devoted to advertising versus editorial content. Is there a clutter problem in the magazine?
•A breakdown of the types of products and services advertised in the magazine. Why do you think these advertisers are attracted to this particular publication?
•An analysis of the editorial climate and mood?
•An idea about the price for an ad?
E-mail me till Tuesday.
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Homework: Your own Magazine Ad
– March 28, 2012Posted in: Homework
Everyone needs to design a Magazine Ad for your Business till Monday. (You can use Powerpoint for this)
please consider:
•Headline
•Sub headline
•Body Copy
•Layout
•Color
•Text & Visual trade off
•Logo
•White Space
