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Slides: Powerpoints of the last lectures

– February 14, 2012Posted in: Slides

please find enclosed the slides of the last lectures and student presentations.

Chapter1+2

Brand Value

CRM Tools & IMC

information-processing-models

Encoding IMC

Ethnography for IMC

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Homework: SuperBowl Ads

– February 1, 2012Posted in: Homework

Your task: Watch the Superbowl at the weekend!!!

Send me till Monday via e-mail,

the name of the two commercials you liked the most and
the name of the two commercials you hated the most
and explain why.
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Homework: Good or Bad Example of IMC

– January 25, 2012Posted in: Homework
•Explore your consumer world for good and bad examples of marketing communication campaigns
•Choose one good or one bad example of a marketing communication campaigns and describe the campaign more in detail (Message, target group, media strategy etc.)
•Please prepare some slides for the next session and e-mail me your home work in advance.
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Syllabus MBA Marketing Communication

– January 26, 2010Posted in: Info

Enclosed you find the current syllabus of the course MKT 673.
Looking forward to work with you this semester.

MBAMKT 673 Kunz-2012